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The Parade Home at 7642 Colonial Way is what iDeation Builders would describe as a mix of South Beachy Mid Century Modern and Northern Scandinavian homeyness.


This wunderkind of a home is bursting with color and personality. It’s very youthful in energy with offset, pinwheel and dancing window designs! We incorporated lots of modern and mid-century through our geometric and circular architectural details. In the office you’ll find a drop-down ellipse ceiling with perimeter puck lighting. The living room is sure to catch your attention with the spherical light fixture design and custom-built TV wall. A stairs design unto itself; with a bank of cascading glass windows and custom made metal stair balusters.


Notice how well-lit a Northern facing home can be with the right design. Each side of the home has a unique blend of stucco, board n batten, lap siding and Longboard metal siding. We had so much fun designing this home!


Part of our process is to analyze and find the common denominators in the pictures and input you provide. We will poke and prod with different ideas to learn your triggers and individual palate. Over time, the house plan evolves in detail and personality. Your feedback, like course corrections, will help direct our design for you. As the design takes shape, it slowly takes on a personality of its own. Uncertainty turns into excitement as your bespoke home comes to life. We feel a home should represent the environment that feels most natural and comfortable to you.


This home at 7642 Colonial Way is another home iDeation Builders personally custom tailored for this client.


7642 Colonial Way
Verona, WI 53593

GPS Coordinates

43.05724, -89.57876


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